The muddy dull coat & vaguely brindle pattern may be a factor…. but PERSONALITY is likely more so. In the picture, the puppy looks **GLUED** to the person’s leg and looks SCARED TO DEATH – which is not appealing. She needs to be sitting up, with a friendly or playful/perky look. With work and in time, I am sure you will be able to capture such a pic. If possible, ADD a bright green bow or bandana to her neck.